South African Website Design Company

SUMMARY Brochure & Flyer Design

We design high quality brochures, flyers and folders for your lobby, or to hand out to potential clients at events and meetings. We provide the repro-ready files to take to a printer of your choice.

BROCHURE/FLYER EXAMPLES

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MORE ON BROCHURES & FLYERS

Set Spec vs Custom

In the graphic design industry, there are certain standard types of brochures, for example z-fold, tri-fold etc, for which we will be able to give you a price for immediately, but if you need a custom style (for example folded in a non-standard way/dye-cut), this will cost extra, and will take longer to quote as the scope of work needs to be calculated.

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Brochure/Flyer Glossary

BTL / ATL / TTL BTL (Below The Line) advertising refers to print media such as brochures and flyers. ATL (Above The Line) advertising refers to expensive media like TV & radio. TTL (Through The Line) is a mixture of the previous two. CMYK The colour format that files should be in before they are printed at a repro house. Short for 4 colours, namely: Cyan, Magenta, Yellow and Black DPI / PPI Dots Per Inch / Pixels Per Inch. The number of pixels within a square inch. Used to determine whether a picture has high, medium or low resolution. Pictures for web should have 72 ppi. Pictures to be printed on deskjet printers should have 150 ppi. Pictures to be printed at Repro houses should have 300 ppi. High Resolution A file that is high resolution is generally a file that has a dpi of 300. A repro house will require the file to be high res and repro-ready before printing. JPEG A type of picture file. Stands for Joint Photographic Experts Group. Kerning Horizontal spacing between letters of a word or sentence. Leading Vertical spacing between lines of text in a paragraph/list. Pixel The smallest part or single grid point of a raster image. Raster A raster image is made up of pixels, for example a photograph. You can tell an image is raster if you stretch it bigger, and it begins to distort. Repro House Short for 'reproduction company'. Also known as printing company Repro Ready Files Short for 'reproduction ready files'. Refers to files that have been prepared with the necessary, crop marks, bleeds, etc for printing. Serif and San Serif Fonts Serifs are the short strokes that appear on the ends of some characters of a typeface (font) like Times New Roman. Sans serif means "without serif" and refers to clean typefaces like Arial. Vector A vector image is made up of paths (lines that link to form shapes), for example clip art. Vector images do not distort if you enlarge them.