.COZA Web Design : Quality Banner and Signage Design

SUMMARY Banner Design

Professional banners and strong, clear signage are helpful for brand awareness when exhibiting at a show, hosting company events, etc. To the novice eye, it would seem that almost anyone can throw together a sign or a banner design, but there is an art to it. A brand in the hands of an individual without precision or deficient in technical skill can easily look sloppy and pixelated. We will apply your brand professionally and provide you with the repro-ready files to take to a repro house of your choice.

TYPES OF BANNERS & SIGNAGE

RELATED SERVICES

Banner Design Glossary

CMYK The colour format that files should be in before they are printed at a repro house. Short for 4 colours, namely: Cyan, Magenta, Yellow and Black DPI / PPI Dots Per Inch / Pixels Per Inch. The number of pixels within a square inch. Used to determine whether a picture has high, medium or low resolution. Pictures for web should have 72 ppi. Pictures to be printed on deskjet printers should have 150 ppi. Pictures to be printed at Repro houses should have 300 ppi. High Resolution A file that is high resolution is generally a file that has a dpi of 300. A repro house will require the file to be high res and repro-ready before printing. Repro House Short for 'reproduction company'. Also known as printing company Repro Ready Files Short for 'reproduction ready files'. Refers to files that have been prepared with the necessary, crop marks, bleeds, etc for printing. JPEG A type of picture file. Stands for Joint Photographic Experts Group. Pixel The smallest part or single grid point of a raster image. Raster A raster image is made up of pixels, for example a photograph. You can tell an image is raster if you stretch it bigger, and it begins to distort. Vector A vector image is made up of paths (lines that link to form shapes), for example clip art. Vector images do not distort if you enlarge them.