.COZA Web Design : Quality Magazine and Newspaper Adverts

SUMMARY Print Advert Design

Advertising doesn't usually bring instant sales, but it is essential for brand awareness. Brand awareness, in turn, instills potential customers with confidence resulting in more sales, more often. Contact us to design a professional magazine advert, newspaper advert or even a Yellow Pages advert.

ADVERT DESIGN EXAMPLES

Useless adverts waste money

Having an advert placed in a magazine or other publication is simple enough, but getting the advert actually 'seen' by a potential client is far more challenging than you may imagine.

As a society, we are constantly bombarded by advertising every which way we turn and so a large percentage of the population have developed a subconscious blindness to anything that remotely resembles an advert. You might not even be able to remember the last magazine advert or newspaper advert you saw...because you looked right past it.

The only way your advert is not going to be ignored is if it is eye-catching and engaging. We can achieve this for you.

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Advert Design Glossary

BTL / ATL / TTL BTL (Below The Line) advertising refers to print media such as brochures and flyers. ATL (Above The Line) advertising refers to expensive media like TV & radio. TTL (Through The Line) is a mixture of the previous two. CMYK The colour format that files should be in before they are printed at a repro house. Short for 4 colours, namely: Cyan, Magenta, Yellow and Black DPI / PPI Dots Per Inch / Pixels Per Inch. The number of pixels within a square inch. Used to determine whether a picture has high, medium or low resolution. Pictures for web should have 72 ppi. Pictures to be printed on deskjet printers should have 150 ppi. Pictures to be printed at Repro houses should have 300 ppi. High Resolution A file that is high resolution is generally a file that has a dpi of 300. A repro house will require the file to be high res and repro-ready before printing. JPEG A type of picture file. Stands for Joint Photographic Experts Group. Kerning Horizontal spacing between letters of a word or sentence. Leading Vertical spacing between lines of text in a paragraph/list. Pixel The smallest part or single grid point of a raster image. Raster A raster image is made up of pixels, for example a photograph. You can tell an image is raster if you stretch it bigger, and it begins to distort. Repro Ready Files Short for 'reproduction ready files'. Refers to files that have been prepared with the necessary, crop marks, bleeds, etc for printing. Serif and San Serif Fonts Serifs are the short strokes that appear on the ends of some characters of a typeface (font) like Times New Roman. Sans serif means "without serif" and refers to clean typefaces like Arial. Vector A vector image is made up of paths (lines that link to form shapes), for example clip art. Vector images do not distort if you enlarge them.

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